Tesl is a data driven bank, using open banking and AI to automate everyday banking processes with ease, and recommending personal banking products tailored to you and your financial situation.

The concept for the identity celebrates the diversity of Tesl’s customers and their challenges, and how Tesl adapts to support and provide the banking solutions they need. The visual identity builds on the idea of tessellation, and how individual pieces come together to become a stronger whole. The visual language develops to create a dynamic ‘data footprint’ - representing the individuality of the customers and the evolving nature of the Tesl ecosystem.