Calum Harbison Design Portfolio
MITW_LogoCover.jpg

Music in the Wild

Music in the Wild

Branding / Naming / Brand Strategy / Digital Design

Project Brief

Music in the Wild is a charity trip and festival package that has been created by Charity Challenge. The premise of this idea is that people can apply – raise money for the chosen charity (Stand Up To Cancer) and complete life changing challenges in iconic locations around the world. Following this, all participants will then attend a music festival supported by a global music sensation. The client required a brand and brand strategy, naming and a digital platform for marketing and trip booking.

Response

The branding concept was titled ‘I was there when’, which can be applied to a range of scenarios ranging from experiences to achievements. This was visually represented using a frame device that can be found in brand photography and was influential in the creation of the logo.


MITW_LogoCover.jpg

The logo will be used in a huge variety of places and applications, ranging from social media icons to stage graphics. Therefore, it had to be flexible.

logo_flexibilty.gif


Banner.jpg
Banner_Charity.jpg
musephoto.jpg

The brand concept of 'I was there when' was visually represented using a frame device that can be found in brand photography and was influential in the creation of the logo. 


mitwweb_02_02.jpg
mitwweb_01.jpg