Music in the Wild
Branding, Naming, Brand Strategy, Digital Design
Music in the Wild is a charity trip and festival package that has been created by Charity Challenge. The premise of this idea is that people can apply – raise money for the chosen charity (Stand Up To Cancer) and complete life changing challenges in iconic locations around the world. Following this, all participants will then attend a music festival supported by a global music sensation. The client required a brand and brand strategy, naming and a digital platform for marketing and trip booking.
The branding concept was titled ‘I was there when’, which can be applied to a range of scenarios ranging from experiences to achievements. This was visually represented using a frame device that can be found in brand photography and was influential in the creation of the logo.