Essere Ferrari, meaning ‘We are Ferrari’ was the core driver behind this project. Over time, the social channels for Ferrari’s racing organisation had become fractured and disjointed with their core brand. Ferrari wanted to align and become visually one entity.

I was part of the team tasked with creating and rolling out a brand system, which was both instantly recognisable as Ferrari, encapsulating their branding and new brand typeface ‘Ferrari Sans’, and easily templated for roll out to all their social channels.

The project also had reach over their driver academy, which was also re-branded to fit the rest of the Ferrari social family.