Cooper Bond are property experts on the Balearic Islands. They required a new brand and digital presence that truly reflected their offering.

After a deep immersion in the company it was clear they offer much more than just property advice. They are instead guides to an elite lifestyle on the islands. The brand strategy focused on offering their clients access to their ‘little black book’ of island contacts. This influenced the entire visual brand approach.

Cooper Bond are looking at property in a unique way. Each client is not just buying a new house but becomes an addition to their exclusive island community. This members club luxury is redefining how people perceive island living.

The logo was inspired by the distinctive Spanish tile designs found in many of the luxury villas, alongside the structure and precise nature of architecture drawings. The visual identity has taken inspiration from both sides of the business, encompassing buying and custom builds.

The three logo ‘tiles’ are grid versions of the three Balearic island’s flags where Cooper Bond operate; Ibiza, Mallorca and Menorca. This visual style is easily replicated to other islands and flags, therefore the identity system is primed for further global expansion to other property markets.

The brand uses an island inspired colour palette that retains a high end appeal. The tile brand device offers another visual level when constructed in a variety of arrangements.

Digital Designs

The website uses a grid structure to visually link with the rest of the identity as a whole. It’s simple arrangement creates easier initial viewing of the properties available and, allows the photos of the islands and villas an opportunity to impress and entice the viewer.