Rayo — Your living audio companion

Imagine a new kind of audio platform with the seamlessness of a streaming app and the warmth of radio. Human connection, powered by digital innovation. New platforms. New audiences. New formats. A totally new listening experience — your living audio companion. Bauer Media came to v3 looking for a brand to supercharge their new platform, which for the first time ever would bring together all of their impressive audio brands in one place: Kiss to Kerrang, Magic to Absolute, and some of the biggest personalities in radio. We pushed them to imagine something bigger than just another audio aggregator app, and instead a totally new category: New Radio. A human-powered listening experience that uses emerging technology to take what people have always loved about radio — its ability to make us feel closer to the world outside — and make it even better. Feel Even Closer.