Popchips

Popchips required a brand refresh to cement their position as the original popped snack in an increasingly crowded market. Popchips wanted to bring a healthy dose of good vibes to shake up the status quo. The identity for Popchips centred around the brand strategy of a snack that pops the everyday with rebellious positivity. With the thought that one spark of positivity can turn things around. The dynamic visual language created was inspired by the ethos of positive rebellion, using a quirky light-hearted photography and illustration style, alongside a playful typography design. The visual identity uses clean bold design elements to let the photography and typography come to the forefront.