Calum Harbison Design Portfolio


3 important things that happened in design this week

From a new logo for the Co-op to the relaunch of our very own website, I round up some of the key design events from the last seven days.


Co-op goes back to its roots with new branding

Supermarket chain the Co-op rebranded this week, reincarnating its logo from 1968 in a new form, designed by consultancy North.

The new mark sees an updated version of the company’s cloverleaf logo from 48 years ago, which North partner Sean Perkins says is a “radical act” but that the logo is “recognisable and dynamic”.

The updated visual identity also sees a new name for all the company’s brands, including Food, Funeral Care, Legal and Insurance, which will ditch full name the Co-operative for the shorter Co-op.

The rebrand falls alongside a new rewards-based membership offer from the company, which means giving Co-op members a 5% reward on any own-brand product purchases. This aims to total at £100m a year.


The EU referendum became design-led

Venturethree has created a bold campaign this week that aims to resonate with younger voters and encourage them to vote to stay in the EU.

Commissioned to design advertising material for the Britain Stronger in Europe campaign, Venturethree has taken an informal approach to language by dropping the “g” from “Voting” and added a hashtag in an attempt to demystify convoluted political jargon and add a more youthful spin to it.

#Votin has a clean colour scheme of black, white and pink, with bold typography and bright photography.

The campaign has split opinions – while some have taken encouragingly to the campaign, noting its merits as a “positive campaign at last”, others aren’t won over by its perception of young people, with one reader describing the project as “patronising and lazy thinking”.

The Britain Stronger in Europe campaign has been backed by MPs including prime minister David Cameron.


Apple created a dual store-office space


Apple has opened a new concept store in San Francisco, which doubles up as a regular retail store and a 24-hour work and gathering space for the public.

The huge space will be host to music performances, talks and workshops, and includes seating and public wi-fi alongside training and meeting rooms.

The new store is a retail store-office hybrid, which aims to be “accessible” for people, whether they are planning on buying a product or not, according to Apple chief design officer Jonathan Ive.

The store opened last weekend.

Calum HarbisonComment