Calum Harbison Design Portfolio


I Give an X

An ‘x’ can mean many things from a kiss to an incorrect symbol. However, in a few weeks this mark will become something increasingly more powerful, signifying your choice of political party in the upcoming UK General Election. The ballot vote ‘x’ symbol is the inspiration behind the ‘I Give an X’ project by Pentagram.

The project consists of hundreds of different ‘x’ marks, which they hope people will adopt as their social media profile pictures. All the ‘x’ variations are displayed on the project website, where users can download their favourites that are primed for profile images of Facebook, Twitter and Instagram.

The project was created in response to the fact that only 65% of people voted in the last general election, something that Pentagram aim to change with this project.


“If you don’t give an X, someone else with some other agenda, will.”


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