Calum Harbison Design Portfolio

GNC Training Plans

GNC Training Plans

Typography, Layout & Planning

Project Brief

During my time at Collective London, I was part of the team that designed and re-touched a set of online GNC Training Plans.

This project aimed to make GNC less intimidating to the average online consumer. Offering relevant helpful advice and tips, during both pre and post online purchasing.


These Training Plans are part of a wider online initiative. Before a customer purchases any GNC products they are given the option to fill out an online questionnaire, asking them about their level of fitness, workouts they currently do and any sporting activities they take part in. The answers are combined with the type of products that have been ordered, and the advice is formed into a printable workout plan.

gnc top slide.png