Make Us Smile
A university brief with the simple task of making the tutors smile. The final solution had to be in print format, but that's where the restrictions ended.
I began by analysing the target audience and researching into what kind of person I was required to make smile. I quickly came to the conclusion that the design course tutors where, design savvy and wanted to be visually stimulated without much fuss or hard work on their part.
My 'Make Us Smile' poster, is a simple focused attempt at amusing a designer; playing with the popularity of Helvetica, and then adding in a short 'explanation' paragraph below to represent the cocksure confidence that tutors come across among students at art school.