TEDx Houses of Parliament Branding
While interning at Radley Yeldar I was part of the design team working on the branding for the 2014 TEDx Houses of Parliament event. I contributed heavily to the initial design thinking stage.
The brief was to create a distinctive identity that reflected the essence of the event as a festival of speakers. Plus, it was requested by the client to reference the existing logo – a silhouette of the Houses of Parliament. The theme for 2014 was 'Representation and Democracy'.
The final concept took the form of the ‘Voice of London’, This distinctive identity uses sound wave graphics to depict the famous London skyline.
Simple and direct, the identity is representative of the event and has a unique flexibility that lends itself to a multitude of applications.
All work completed at Radley Yeldar and all photos are property of Radley Yeldar.