Education UK Re-brand
The education UK identity has somewhat lost its creative spark in its third iteration. Education UK was a brand leader and a model of how to do it. But it’s position has slipped. This is partly to do with immigration issues, but also about other countries catching up with their own education offers.
The brief is to redress this starting with the Education UK logo and strapline, and moving on to the a wider visual idea that supports the existing unique proposition ‘A Tradition of Innovation’. Bear in mind that ‘A Tradition of Innovation’ we mean a continuing tradition of innovation and reinvention throughout the UK’s 850 year history of education. Our audience loves the tradition, but at the same time, looks for innovation. The core of the UK’s approach is not teaching people what to think, but how to think.
The design idea for the rebrand of Education UK has been inspired by a quote taken from the brief, “The core of the UK’s approach [to education] is not teaching people what to think, but how to think.” The United Kingdom’s education system encourages its students to think laterally, and solve problems in unique innovative ways. This is shown by the huge amount of successful and innovative alumni that have gone through the UK education system, and also the high level of world changing research that is currently being undertaken.
‘Thinking outside the box’, is a key term which inspired the final design idea. It shows that a simple box can be expanded and find it’s end destination or goal from varying routes; reflecting the similar varied directions students themselves take through their educational journey. This is visually represented by the ribbon graphic used throughout the branding.
Each coloured ribbon element that constructs the main Education UK logo corresponds with an area of study. These can be more easily identified when the logo is broken down into the sub brand areas. The idea behind creating sub brand logos associated with different educational subject areas, was to streamline the often confusing process of course and institution choice. By allowing the user to choose an area of education interest, such as Art & Design for instance, it would allow them to have a more focused search into the directions open to them within the UK education system.